Swatch is a Swiss watchmaker and one of the most highly regarded and recognizable brands in the world. However, despite the fact that the company has spent a considerable amount of time in the spotlight and under the scrutiny of the public eye, there are still some interesting facts that many people don’t know. Here, MusicSnake Magazine presents our list of top 9 interesting facts you probably didn’t know about Swatch.

Number One: Swatch Is Your Second Watch. Nicholas Hayek began the company with the idea that the watches consumers buy from him wouldn’t be their go-to watch, but their “second” watch. Hence, the portmanteau of “Swatch.” Hayek wanted to create customizable watches that were also affordable and fun, and he did exactly that.

Number Two: The Swatch Club. Yes, the company has their own club! The Swatch Club today is a worldwide community of people who appreciate the concept of the company – and most likely own a Swatch. The club members get access to a special watch the company releases every year.

Number Three: The Brand Collaborated With Keith Haring. Keith is most well-known for his iconic style of art, but most people don’t know that he collaborated with the iconic watch company as well. The watchmaker worked with Haring to produce and release four different watches featuring his designs in the US.

Number Four: The Company Made the First Mechanical Watch Designed for Automatic Assembly. It’s no secret that Swatch is an innovator, but most people don’t realize just how innovative the company has been over the years. In ’13, it introduced the very first mechanical watch that could be manufactured using automatic assembly, effectively revolutionizing the industry.

Number Five: One Collector Sold His Swatches for Over $6M. Some people take their Swatches very seriously. In ’11, Swiss collector Peter Blum sold a private collection of the company’s watches for $6.5M. He sold the collection at an auction based in Hong Kong.

Number Six: The Swatch Art Peace Hotel Is a Haven for Artists. In ’11, the company opened The Swatch Art Peace Hotel, which is located in Shanghai. The company uses the hotel to invite artists all over the world to come live in it and make art.

Number Seven: It Began as a Necessary Response to the Asian Market. Before the introduction of Swatch, watches would take months – even years – to properly craft. Because of this, they were extremely expensive. However, around the late 70’s, the Asian market began producing and selling watches made with quartz movements. These watches were cheaper and accurate, and they sold like wildfire. The company was created to compete with this market.

Number Eight: The Watchmaker Has Its Own Sports Cup. The Swatch Skiers Cup became the first intercontinental free ride competition in the world when it was introduced in ’11. The cup is now hosted in Zermatt, Switzerland.

Number Nine: The company Invented Its Own Way to Tell Time. Swatch Internet Time, also known as .beat time, was the company’s way of promoting their line of Beat watches and essentially involved time being told in a new way. Rather than seconds, time is calculated in Swatch “.beats.” A “.beat” is one minute and 26.4 seconds. Thanks for reading!

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