PacSun, or more formally Pacific Sunwear, has been on a mission to “bring the beach to the people” for almost 40 years. Opening their first location in 1980, the teen clothing retailer now runs more than 609 stores.
PacSun Controversially Collaborated with A$AP Rocky
For Memorial Day 2015, PacSun had released a collaborative T-shirt with hip-hop artist A$AP Rocky featuring an upside-down American Flag. Many found this unpatriotic, as an upside-down flag is usually a distress call. The company responded with an apology and took the shirt off of their shelves.null
They Sponsor the Skateboarding World Championships. PacSun is a sponsor of the Street League Skateboarding Nike SB World Tour Championships. The event brings skateboarding into the limelight, a key demographic for the retailer’s clothing and accessories.
They Created VanPac with Vans Shoes. Back in 1999, PacSun collaborated with shoe brand Vans to jumpstart Vans’ apparel line. The partnership was beneficial to both companies, bringing more people through the doors of PacSun stores. The retailer still carries the Vans brand of footwear and clothing.T
Lindsey Lohan Had a Unisex Clothing Line with Them
In late 2014, actress/singer/gossip magnet Lindsey Lohan launched a brand of clothing and accessories, in association with Civil Clothing, through the retailer. Titled “Civil Regime,” it is widely believed that the line was meant to be unisex.
They Give Back With “Me to We”. Based in Kenya, Me to We creates artisan jewelry and crafts designed by native women in the country, then sells them in stores, including PacSun. The money from the sales go back to help the women who designed and created those goods.
They Created “Golden State of Mind Day”. For two years running, PacSun has been promoting their Golden State of Mind campaign with fun, day-long activities they refer to as “Golden State of Mind Day.” The first date, occurring on the first day of summer in 2014, featured a 20-hour day of events that went on in cities across the United States and Puerto Rico. In 2015, it featured eight contest winners ringing in the first day of summer with surf lessons in the Hamptons, the pool party in Las Vegas, and a night of food and drinks in Hollywood.
Pacific Sunwear Once Experimented with Having a Location in NYC
Despite being everywhere else in suburban and upstate New York, PacSun does not have any stores in Manhattan. In 2013, the chain tried to test the waters in this market by opening a pop-up store in SoHo. The store lasted throughout the summer, at which point it disappeared.
The First PacSun Store Was Located in Las Vegas. In an effort to get as far away from the beach as possible, they put their first store in the Meadows Mall in Las Vegas. However, they backtracked with their next four locations, each one of which was located in California.
PacSun Were Hit Hard by the Recession. There was a time when PacSun had more than 1000 stores across the United States. Unfortunately, when the recession took everyone down, the retailer came tumbling too. After a few disappointing quarters on in sales, the company had to close many retail locations, resulting in their reach going below 700 stores. However, because of their growing appeal with girls, the chain may be making a comeback.
They Collaborated the Kardashians
Starting in 2013, PacSun has been teaming up with Kendall and Kylie Jenner for a fashion line sporting the youngest Kardashians’ names. In January, they debuted their latest collaboration, featuring denim and floral shirts. The collaboration wasn’t without controversy, however. A manufacturer named Island Company sued the sisters and PacSun for the use of a phrase they put on one of their t-shirts, which closely resembled a phrase used on an Island Company shirt previously.
They Teamed Up with Green Day and Rusty for a Sweatshirt
In 2010, PacSun teamed up with Rusty to release their Wired Series of sweatshirts. The zip-up hoodies featured drawstrings that doubled as machine-washable headphones and had a music player jack accessible in its pocket. Also part of the series was a “capsule collection,” which, at its launch, featured several designs by the band Green Day.
An Upset Mother Once Bought All of a Location’s ‘Indecent’ Shirts
The upside-down flag design wasn’t the only one to offend customers. In 2014, one mother in Utah saw a shirt she deemed “indecent” in a PacSun window and decided to buy all of the store’s stock of that shirt. Featuring skimpily-dressed models, the shirts cost $28, which meant that the purchaser spent more than $600 on the offensive product. The purchaser did bring back the shirts after the store’s 60-day return, but wanted to make a statement to other customers not to sit idly by if the see something offensive.