Duane Reade is a chain of pharmacy and convenience stores owned by Walgreens Boots Alliance. The company has been supplying customers with a variety of drugstore products and a myriad of services since ’60. Here, MusicSnake Magazine put together a list of top eight surprising facts you probably didn’t know about Duane Reade. Read on to discover everything you are missing out.

Duane Reade is All About Location

DR may offer impressive customer service and the utmost convenience, but if you ask the executives, the company’s success is rooted in their location technology. To make sure they reach an extensive audience, the company has strategically placed every location. Due to the company’s extensive process of using extensive maps, electronic beams and hand counters, they have truly mastered the marketing technique.

Its Innovative Layout

In the 90s, the chain got a very innovative and impressive makeover. To make shopping and store maintenance easier, Senior Vice-President of sales and marketing Gary Charboneau came up with the ingenious idea to design the store into four blocks that could be moved. One block held cosmetics and beauty retail items, one housed the pharmacy, another consisted of seasonal products, and the final block was home to grocery items.

Duane Reade Wants to Keep You Healthy

Walgreens and Duane Reade have developed a series of programs in collaboration with your favorite fitness apps to promote healthy life choices. Using the Balance Rewards points system, customers can be rewarded just for making healthy choices. All you have to do is register free online, and set up as many goals as you’d like. Log your healthy activity, and you can earn extra points while you run, lose weight, maintain healthy blood pressure, or even quit smoking.

The History

The very first DR store opened its doors as early as ’60. Founded by Eli, Abraham and Jack Cohen, the brothers gave their business creation a classy name that would last through generations. Because the original warehouse sat on the corner where Duane St. met Reade St. in Manhattan, they deemed Duane Reade a fitting name. By ’10 it became a great addition to the Walgreens family.

A Victim in the Attack

On the tragic day of 9/11, thousands of lives were stolen away. One of the many losses was actually the Duane Reade chain’s prize location. After the loss of sales the company encountered, the steady expansion rate was diminished by more than a third.

The Beer Bar

If you are a local in downtown Brooklyn, you have probably discovered that this DR location is quite unlike any drugstore you have ever encountered before. Down in Williamsburg, this company operates a store that has a full beer bar with 9 total tasting-taps, refillable growlers, and a wide selection of craft and imported beers.

Customer Interaction with Technology

To embrace the modern technology of the age, even this chain has hopped onto the smartphone app bus. As a test to increase customer interaction in stores, the company has just installed 10 Bluetooth iBeacons to engage customers in their most popular NYC stores. These beacons alert customers when they are approaching a select store, and even send customized special offers straight to your phone based on your purchase history.

Earning You Rewards

Since ’10, Duane Reade has been rewarding loyal customers on the Walgreen’s Balance Rewards system. Shoppers are rewarded with points, which even out to a savings of $5 for every $50 that is spent. It’s even more beneficial if you buy prescriptions, because those will earn you an extra 100 points each.

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