Armani is a luxury company that founded by Giorgio Armani in 1975. He had an unparalleled talent for fashion design and decided to open his first shop in Milan in 1981. Giorgio Armani is still the only owner of his haute couture brand, which has never slowed down in sales and popularity. Here MusicSnake Magazine put together a list of eight facts you probably didn’t know about Armani.
Giorgio Armani “Created” Milan
Not that he founded the city of Milan, but he was responsible for the city’s rise as the world’s fashion capital. Milan has been an important textile industry in Italy for centuries, but it was Giorgio Armani who placed the city on the international map as a leading fashion center. Prada, Versace, D&Ga and Moschino would follow him.
Armani Popularized Bomber Jackets
Those jackets were created during World War I to keep pilots warm, since airplanes at the time didn’t have an enclosed cockpit. GA’s first ever menswear collection released under his own name was a line of updated bomber jackets in 1970.
Flight Attendant Uniforms
In the early 1990s Armani designed the cabin crew uniforms for Italian airline Alitalia. In 1995, the New York Times noted the airline’s discrepancy between its fashion choices and the actual quality of the service provided, complaining that Alitalia was known for its “trendy aircraft interiors and flight attendant uniforms by designers like Giorgio Armani, rather than for service or punctuality.” The uniforms were replaced in 1998.
The Company Makes Edibles
It’s true! The company sells tasty chocolates as well as cookies, jams, honey and other sweet edibles, meticulously packaged and made in Florence with the best quality cocoa.
First of Its Kind to Expand to China
Armani was one of the very first fashion brands to expand to the Chinese market, in the early 1990s – ten years after making its move to the U.S. In 2010, the brand became the first major fashion company to open both a flagship store and e-commerce site in Asia.
GA is a Sports Lover
Giorgio is a huge sports aficionado. His favorite soccer team is Inter Milan and has previously dressed the Chelsea FC. The firm also dressed Italy in 94’s World Cup.
Giorgio Armani’s Dream Career
If he had a chance to start over and choose a career, he wouldn’t pick fashion again. He would become a filmmaker. Giorgio calls himself a “frustrated actor, director, producer and even lighting cameraman.” He owes a lot to cinema, which contributed to his international success after dressing Richard Gere in American Gigolo and Robert DeNiro in The Untouchables. His relationship with Hollywood was fundamental for the brand’s growth in the United States.
Armani VS Anorexia
In 2006, Armani was the first brand to ban models from participating in his shows if their Body Mass Index was lower than 18. He was determined to keep anorexia away from the runways as well as help prevent the issue outside the fashion industry altogether: “I have never liked these excesses and I have always condemned them. We need to all work together against anorexia.”